Monthly Archives: June 2012
Over the course of my design career, I’ve watched with interest as the resolution and quality of screens-based devices has improved. It hasn’t happened at the pace of Moore’s Law, but things have certainly been getting better all the time.
Over the past five years, the quality of such devices has improved to the point where the current iPhone 4S and latest iPad sport what is known as a retina screen – a screen resolution so high that the human eye cannot distinguish between pixels. Screens are now effectively better at showing images and text than paper is.
For interface designers, this has been a wonderful boon. No longer are we constrained to 72 pixel per inch resolutions with their jagged text and roughly-stepped gradients.
Well, as long as we’re designing for devices that retail for almost $1000, that is.
Screens are however finding their way to places and uses we would never have thought possible a few years ago, and some of these devices are designed to be low enough in cost as to be distributed tremendously widely.
You want a website with beautiful, expressive and flexible typography. It’s 2012. What do you use? Adobe’s Typekit – sure, but not if you want Helvetica Neue. You’d go to Monotype’s Fonts.com for that. But you would sooner die than use Helvetica! So how about something by Christian Schwartz or Kris Sowersby? Or perhaps one of the great families from the H&FJ stable? There you might be out of luck.
One of the things I’ve been thinking about, with my own jobs, is “by doing this, am I making the world a better place?” When I work in a team, improving a situation or solving a problem is central to everything else we do. It’s an attitude we try to encourage at Floate and that I try to put forward in all the other work I do.
That, however, does not seem to be the response from bloggers and journalist in this country. This is what I see happening: a large organisation announces a new website or application is in the works and the knee-jerk response is to criticise or mock it based only on the information in a media release.