Designing with Sensitivity and Purpose
Recently Floate had the privilege of working with headspace, Australia’s National Youth Mental Health Foundation. The challenge was to design an infographic for the headspace Facebook page in time for World Suicide Prevention Day.
The ‘big idea’ behind the design required lots of iterations to deal with all the nuance and sensitivity around the issue. Conceptually the design had to be strong but not too assertive, alluding to suggestions of suicide without depicting it.
By creating evidence of a person, in the form of a cut-out silhouette, we were able to imply the loss of someone to suicide without being too confrontational. This tone is reinforced by the distressed paper effect, which also allowed the revealing of the focal point: a deeper darker layer with the hardest hitting fact.
The result is a suggestive hero graphic that provides a platform for its most important information. The secondary information is presented in a continual flow with a clear hierarchy. Simplifying the content and the design was important to maintain the focus of the audience, giving them every opportunity to take in the information.
Since its release on World Suicide Prevention Day, the graphic has received over 4300 shares on Facebook with more than 1700 likes and counting. This statistic has far exceeded any other social media release by headspace.
It was great to please our client and, more importantly, help them raise awareness of such an important issue.
World Suicide Prevention Day was on 10 September.