How To View Clients

Less-than-constructive criticism towards clients is often encouraged within the creative & client services communities.

We’ve seen “experts” who pander to our worst instincts rewarded by a parade of praising tweets, reinforcing the “us vs them” mentality.

How To View Clients

Blaming the client or seeing our work as something separate from the client’s stated objectives stops us from getting better at what we do: understanding a client’s needs and solving their problems.

My thoughts on the subject have, over time, built into a potentially epic blog post. A few nights ago, I sketched out the above picture. It’s worth the thousand words I’d have needed to explain a straightforward (if not always apparent) concept. Thanks to Marty Cook for executing my cocktail-napkin scribblings.

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