We maintain an impressive client list because of the way we work.
Over the last two decades, Floate Design Partners saw the design industry change from expectations of graphics and style to expectations of usability and return visits.
We work on digital products, like apps and websites, or printed material like billboards or shareholder reviews.
We don’t subscribe to any one popularised philosophy of design. Instead we put in hard work to make sure that our clients get what they need.
That hard work goes right at the front of the project, researching everything we can possibly know about the client, the product and the position in the market it’s going to take.
We stay with the project from inception through to delivery and onto maintenance. This way there is always knowledge about the product moving with it. Our knowledge about how it works grows with our clients and their products.
Research, hypothesise, implement, test and revisit: that’s how we work.
We don’t hide from our clients. We like them to be as involved as possible in the process. Sometimes we work on-site. Sometimes they come to visit us.
We produce wireframes and prototypes. We print things up large and put them on walls. We draw on whiteboards. We cross things out.
And we’ll show you all of this.
Because design isn’t about making something look pretty at the end. It’s the process of making something that works. It’s hard and it involves difficult decisions.
Those are decisions we will help you through.
That’s our job. That’s who we are.