About Us

Ross Floate

There are rumours about Ross Floate: that he lays out his clothes the night before; that he chews his food 16 times on each side of his mouth; that milk will not curdle in his presence.

These, however, are the facts: He created Floate Design Partners more than 10 years ago and has built it as one of the most respected design firms in Australia. He takes design seriously in all its forms and thinks it deserves just a bit more respect. He works hard, makes decisions quickly and does not write his own bios because that would be weird.

Josh Kinal

Josh makes things on the web easy to use and understand. Sounds simple, but it’s not. His understanding of developing engaging content comes from many years of writing for print and radio. You might have heard him on Boxcutters, his popular weekly podcast about TV or years of appearing on Triple J, Radio National and 3RRR. He also holds a science degree and in 2012 was one of Australia’s few panelists at SXSW Interactive conference in Austin, Texas.

Peter Wilson

Building websites since 1994, Peter established the web presence for Roving Enterprises until 2006. In 2009 he co-established web production studio, Soupgiant. He is passionate about coding and it’s what he does in his spare time, which is how he became a contributor to the WordPress core. He writes all things web at the Big Red Tin blog and contributes to Smashing Magazine.

Matt Innes

As a designer, Matt is passionate about typography, lettering, identity and information design. With over five years of experience in both Japan and Australia, prior to joining Floate he worked as a graphic designer and event manager for SET Japan, and more recently worked for Qube Konstrukt in Melbourne. He holds a Bachelor of Communications Design from Swinburne National School of Design.

Ceri Kidby-Salom

A psychology and advertising student, Ceri has worked through hospitality and marketing to develop a keen sense for understanding people and researching. As a self-confessed nerd she can be found writing, neck-deep in social media or playing with spreadsheets. Infographics and sustainable solutions are a particular thrill.

Ignatius Gilfedder

With a focus on brand identity, user experience and user interface design, Ignatius employs a multidisciplinary process. He draws inspiration for his simple, beautiful and memorable interfaces from early 20th Century European typography and eighties Japanese advertising. He produces eighties-obsessed electronic music and has a love of glitch art and bright colours.

Marty Cook

Marty graduated from Latrobe University in 2007 with a post graduate degree in Graphic Design and Illustration. He has a passion for conceptual design, solving problems with unique solutions. With experience in both digital and print, Marty’s versatility allows him to see projects through from concept to execution across multiple platforms. Marty has broken his leg twice while playing football: a fact which fails to dissuade him from the practice.

Cade Diehm

Since 2007, Cade has advised, designed, UX’ed and prototyped digital products for governments, companies and clients from all over the world. He won an Apple Scholarship in 2009 for work created as part of his in-progress masters thesis in Interface Design and Generative Music Theory. He has had his hand in several top-charting apps during his five year career. His spare time is spent professionally composing music, dabbling in electronic audio-visual art and completing an innovative iOS music app.