If we want to build, we have to know about our foundations.
The standard of work was very high at last week’s graduate exhibition for the Tractor Design School in Melbourne. Some of it was exceptional. Tractor is getting good work from its students and, obviously, from its faculty.
I asked the graduates I spoke to the same series of questions I always ask young designers: What are you excited about? Where do you think the next three years will take you? Which designers have been an influence on you so far?
The last question always flummoxes people. Only one graduate had an answer for that question. That’s not good enough. It’s akin to saying you want to be a writer but haven’t read a work of Shakespeare, or a physicist who can’t be bothered learning the rules of thermodynamics. Read more
This might surprise you, but we at Floate don’t really like design awards. We no longer enter them because our work isn’t meant to impress other designers: It solves problems for our clients and for their customers, stakeholders, and employees.
The only awards that matter to us are the ones that our clients win.
With that, we congratulate ANZ, our long-standing client, for winning the award for the Best Investor Relations Website by an Australasian Company at last week’s AIRA Awards.
When we began work with ANZ on the overhaul on their Shareholder Centre, it was always our intention to create the single best Shareholder site in the country—a site that communicated with large and small shareholders alike.
ANZ Shareholders have seen the difference, and now Australia’s organisation for best practise in investor relations has recognised ANZ’s efforts.
That means we’re doing our job properly, and that’s enough for us.
Does your organisation want to communicate with shareholders and other stakeholders in a meaningful way? We can help.
Features to be significantly changed. Decommissioning of 360documentaries, Hindsight, Encounter, Into the Music and Poetica… One possible redundancy with the merging of Books and Arts Daily and the Weekend Arts teams… By Design and RN First Bite to be axed.”
As our government literally decimates the national broadcaster, I’m even more conscious of the need for the ongoing telling of Australian stories in whichever way we can.
We take a lot of pride in where we come from. As Melburnians we’re constitutionally required to be parochial. Once every 18 months or so I travel to New York City and I marvel at its inhabitants’ parochialism. They put us to shame. I’ve travelled to Austin, which has the unique position of being a parochial enclave inside of Texas, itself probably the most parochial place in the world.
I’m speaking about parochialism as a virtue, which opposes my personal economic beliefs for globalisation. But the two concepts can and should co-exist. Read more
If we’re going to send people online, let’s do it with respect.
A couple of months ago, National Australia Bank sent a letter out to its shareholders advising them of a change to the way the company would now report. Instead of the the traditional Shareholder Review (and optional Annual Report), the company would now mail a much smaller Summary Review, and would direct shareholders to a PDF posted online if they wanted more detailed information.
On the face of it, this seems laudable—we all want to save paper and resources—and in keeping with NAB’s sustainability policies. But there is a real problem here, and that is that NAB is still sending people to a PDF*. In 2014! Read more
For the fifth year running, ANZ has trusted Floate with its Shareholder Review.
Since 2010, Floate Design Partners has worked with Australian icon ANZ bank to produce the comprehensive online version of the ANZ Shareholder Review. Starting in 2013, we’ve been working together with the dedicated investor relations team at the bank to conceive, develop, and produce the Shareholder Reviews from start to finish—from initial strategy through narrative, art direction to print, wireframes to website deployment.
This year, we worked extraordinarily closely with the bank to ensure that a strong narrative flowed through both the print and online version of the review, and that the way the narrative was presented was right for the format.The print version looks like it was designed to be read on paper and the digital versions (mobile first, naturally) look like the document was always meant to be read online. Importantly though, the different media work together and present as a cohesive suite.
Are you looking to meaningfully communicate with Shareholders in the digital and traditional space? Are you ready to move your reporting online and better inform your stakeholders? If the answer is ‘yes’ then we want to help.