Category Archives: Media

Raising the conversation

Or, how we gave birth to Hookturn

A couple of years ago, a few months after I started working with Ross, we were talking business over a gentle beverage. We agreed about a lot, particularly the state of the conversation in our part of the world.

At the time we specified our part of the world as Melbourne, Australia, but also as Design.

We had noted:

  • a deficit of nuance in argument and people not being able to defend their work or position
  • too much reliance on affirmation, attention or examples from colleagues in the Northern Hemisphere
  • a lack of pride or exploration of the quality of work being produced here
  • a general reluctance by people to do the extra work it takes to make something really good instead of just getting the job done.

These were implicit issues in our society and it would take a lot of work to make any difference. We started by keeping the goal of improving the way local people spoke about their work in mind when making all business decisions.

This led to us starting The Nudge: an evening in which we interview someone else’s client to find out why they made the decisions they did about a certain design.

Soon we started releasing the events as a podcast so more people could enjoy the conversations we were having.

Then we realised that we needed more conversations.

That’s how Hookturn was born.

We created a label under which we could release podcasts and publications that would help lift the tone of conversation. We had some simple rules:

  • Everything released must be planned.
  • Recordings must have all main voices in the same room.
  • Everything released must be edited.

In addition, we wanted to curate a feeling for the product under the label. All the shows force us to look at the world in a way we haven’t before.

We’re really proud of the work with Hookturn. We encourage you to take a look and download some of the shows. Have a listen and let us know what you think.

It’s part of our desire to be better designers and make our part of the world a better place.

ANZ’s Shareholder Review Advances Australian Web Production

Media release

The release of ANZ’s 2012 Shareholder Review marks a great step towards the future of Australian corporate reporting on the web.

The online version of the document, created by Floate Design Partners, is able to be easily read by more people in more situations than ever before.

With a responsive/adaptive approach, the ANZ 2012 Shareholder Review is designed to work equally well on all devices.

“The key is to have all the content available but packaged with a view to how the audience is likely to be reading it,” said Ross Floate, principal of the design firm.

“We’re particularly proud of the tablet version of the site. It displays like a magazine for the executive summary, allowing the reader to swipe through the pages before reaching a table of contents,” he added.

This online release comes one month following Floate’s creation of Origin Energy’s 2012 Shareholder Review and Sustainability Report.

Read more

Floate Design Partners Announces Acquisition of Soupgiant

Ross Floate, principal at Floate Design Partners, was pleased to announce the acquisition of web production firm Soupgiant earlier today.

Soupgiant established itself in 2009 and quickly developed a reputation as a leader in the field of well-designed websites created with extensive thought into user interface design and accessibility issues.

Peter Wilson and Josh Kinal from Soupgiant will now work on staff at Floate Design Partners and form the in-house web development team.

“We started working with Soupgiant in mid 2011,” said Ross Floate, “and were really impressed with their level of professionalism, expertise and commitment to their craft.”

“This marks a new phase in the life of Floate Design Partners. The depth of knowledge and experience that the Soupgiant team brings to Floate will have a huge impact on our web and UI/UX projects, allowing us to create more effective work and to do it more efficiently.”

Josh Kinal from Soupgiant said this was the natural next step for both businesses. “The quality of work that Floate releases,” he said, “is exactly the sort of thing we look for in designers. Ross’s team understands design needs and they are passionate about their work.”

“Working together,” Floate added, “we will be able to take on projects of a scope and scale that we would not have been able to handle as individual entities. This increase in capacity couldn’t have come at a better time for us – Floate had a brilliant year in 2011 and we’re seeing continued, substantial growth already in 2012.”

The last collaboration between the two companies prior to the acquisition was the development of the recently re-launched Floate Design Partners website.

For more information, contact:

Rob Ruminski
03 9606 0866