Category Archives: Projects
This might surprise you, but we at Floate don’t really like design awards. We no longer enter them because our work isn’t meant to impress other designers: It solves problems for our clients and for their customers, stakeholders, and employees.
The only awards that matter to us are the ones that our clients win.
With that, we congratulate ANZ, our long-standing client, for winning the award for the Best Investor Relations Website by an Australasian Company at last week’s AIRA Awards.
When we began work with ANZ on the overhaul on their Shareholder Centre, it was always our intention to create the single best Shareholder site in the country—a site that communicated with large and small shareholders alike.
ANZ Shareholders have seen the difference, and now Australia’s organisation for best practise in investor relations has recognised ANZ’s efforts.
That means we’re doing our job properly, and that’s enough for us.
Does your organisation want to communicate with shareholders and other stakeholders in a meaningful way? We can help.
For the fifth year running, ANZ has trusted Floate with its Shareholder Review.
Since 2010, Floate Design Partners has worked with Australian icon ANZ bank to produce the comprehensive online version of the ANZ Shareholder Review. Starting in 2013, we’ve been working together with the dedicated investor relations team at the bank to conceive, develop, and produce the Shareholder Reviews from start to finish—from initial strategy through narrative, art direction to print, wireframes to website deployment.
This year, we worked extraordinarily closely with the bank to ensure that a strong narrative flowed through both the print and online version of the review, and that the way the narrative was presented was right for the format.The print version looks like it was designed to be read on paper and the digital versions (mobile first, naturally) look like the document was always meant to be read online. Importantly though, the different media work together and present as a cohesive suite.
Are you looking to meaningfully communicate with Shareholders in the digital and traditional space? Are you ready to move your reporting online and better inform your stakeholders? If the answer is ‘yes’ then we want to help.
Hookturn Launches with a Ding
Last week we launched our brand new media label, Hookturn.
It was a joyous affair with drinks and food and people meeting each other, talking about ideas and the future of media.
Ross Floate, in his address to launch the label, spoke about the business’s plan to expand Hookturn into producing publications in addition to its current stable of podcasts.
“We wanted to develop a platform for experts to express ideas and engage in discourse,” said Ross, “so that we further produce our own style and respect our thought leaders.”
The goal, though, is to earn money from Hookturn’s audience and avoid advertising for as long as possible. As Ross said on the night: “The only people we want to be answerable to is our audience.”
We’ve had amazing feedback from the community and we’re turning to the audience for financial support. It’s like Kickstarter but even more independent.
On the evening, Ross revealed a goal of 200 financial members by the end of the year. Reaching that goal would open up the opportunities to move Hookturn from a largely volunteer concern to a professional one.
“We understand that the best way to encourage the best out of people is to pay them,” he said.
After the ceremonial ribbon cutting, I had the chance to interview The Wheeler Centre’s Michael Williams about their #discuss campaign. That interview was recorded as proof that the crowd enjoyed it and also to be released as a future episode of The Nudge podcast.
More photos from the night are available to view on the Hookturn Facebook page.
When we started The Nudge, our vision was to do something here in Melbourne that was as good or better than what we’re all so keen to consume from abroad. It’s the idea that started us on the road to creating Hookturn.
Over time our thoughts have matured, and we’ve spoken with people from around the world – most notably when Josh went to the United States and interviewed Debbie Millman, Jeffrey Zeldman, and Ethan Marcotte. But up until now, our rule has always been that we needed to speak to people face-to face. It’s a large part of why we created the Hookturn studios.
We think it was as worth it to break the rule as it was to make it. We hope you enjoy the episode.
Or, how we gave birth to Hookturn
A couple of years ago, a few months after I started working with Ross, we were talking business over a gentle beverage. We agreed about a lot, particularly the state of the conversation in our part of the world.
At the time we specified our part of the world as Melbourne, Australia, but also as Design.
We had noted:
- a deficit of nuance in argument and people not being able to defend their work or position
- too much reliance on affirmation, attention or examples from colleagues in the Northern Hemisphere
- a lack of pride or exploration of the quality of work being produced here
- a general reluctance by people to do the extra work it takes to make something really good instead of just getting the job done.
These were implicit issues in our society and it would take a lot of work to make any difference. We started by keeping the goal of improving the way local people spoke about their work in mind when making all business decisions.
This led to us starting The Nudge: an evening in which we interview someone else’s client to find out why they made the decisions they did about a certain design.
Soon we started releasing the events as a podcast so more people could enjoy the conversations we were having.
Then we realised that we needed more conversations.
That’s how Hookturn was born.
We created a label under which we could release podcasts and publications that would help lift the tone of conversation. We had some simple rules:
- Everything released must be planned.
- Recordings must have all main voices in the same room.
- Everything released must be edited.
In addition, we wanted to curate a feeling for the product under the label. All the shows force us to look at the world in a way we haven’t before.
We’re really proud of the work with Hookturn. We encourage you to take a look and download some of the shows. Have a listen and let us know what you think.
It’s part of our desire to be better designers and make our part of the world a better place.