Tag Archives: branding

Next steps for using information from Victoria’s Smart Meters. Insight and actions beat data dumps every time.


The Smart Electricity Meter (Advanced Metering Infrastructure) rollout is starting to pay data dividends for Victorian electricity users.

Beginning with the Jemena Electricity Outlook Portal (on which we worked with DiUS) and most recently with Origin Energy’s revamped Origin Smart, Victorian energy distributors and retailers have worked hard to deliver energy-use data so their customers can make better-informed decisions about their energy use.

Instead of data, they need to deliver value.

The portals tend toward the same type of information display — a dashboard of bar and pie charts that show energy use over hours, days and weeks. It’s data, sure, but is it enough?

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The New Floate: branding, responsive design and progressive enhancement.

Floate Rebrand: Our New Website

I’m very proud to announce our launch of the new floate.com.au. We have redeveloped our brand and identity, and created an entirely new website.

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Bivouac: Bringing Identity to Simplicity

Edited: December 17th, 2013. Bivouac is no longer available, please visit basecamp.com/mobile to download a full-featured mobile app.

We’ve just released Bivouac, a small iOS tool we’ve been using internally for the past few months. It’s a simple todo browser and checker for your Basecamp account. It’s not a very complicated app, but we’ve found its count-on-one-hand feature set makes it ideal keeping up to date with our task lists with ease. You can find out more about it at our dedicated mini site or download it for free on the App Store.

Bivouac’s design was always meant to be as clean as possible, consisting of a very simple gesture system and two logical methods of displaying your to-dos. The app’s visual design mirrors this approach as much as possible, favouring simplicity over skeuomorphism or visual over-design. But as we developed the app and started to test it on a daily basis, we realised that the stark minimalistic nature of the product had a certain unfinished or empty feel to it. We found that although it was useful, the experience was mundane. We realised that  we needed to give it personality, something to differentiate it from other productivity apps.

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Congratulations to a new old client

There have been some changes at Melbourne jeweller Kozminsky in the past year, and one of the results has been that former Kozminsky director Ben Albrecht has struck out on his own to create a vibrant new business.

Launching a new business is challenging, and we wanted to help Ben to make his fine jewellery and services as visible as possible. In addition to the creation of a simple and timeless brand, we created and built a website as beautiful as the jewellery that features on it.

Take a look at the new Ben Albrecht Jewellery website – it looks as good on a mobile device as it does on a desktop computer or tablet.

Just don’t blame us if you end up buying yourself something special.

Not for profits need to be more aggressive in their messaging.

Over the years, you start to notice patterns when working with different types of organisations. You notice the similarities and differences between organisations in different markets, in varying sectors, and with different personalities.

The Australian not-for-profit sector (and in this I include charities, foundations, as well as public-sector hospitals) is a very strange beast indeed. A large number of organisations compete for both funding (private donations and government allocations) and attention in what is a very small marketplace. Additionally, a large number of organisations compete in the same general areas. Breast Cancer is a prime example of a cause that has a large number of organisations dedicated to it.

From a communications perspective, this is a challenge unlike that faced by most businesses. Businesses generally have a product or service to sell, and that product or service can be in some way market tested. People can work out which vendor is the best through purchase, or trial and error. They can talk to other buyers with good or bad experiences. They can find out about results. I’m not saying that communications in the corporate sector is an easy game — it isn’t — but at least marketers and communicators have something concrete to work with. The same cannot be said for much of the not-for-profit sector.

That means if you want to succeed –– I mean really succeed — in the not for profit sector, your communications need to be exceptional. In Australia, charities need to establish as quickly as possible why they are the best and only choice for money and attention in that particular sector. Charities need to focus a large part of their messaging to establishing both their raison d’etre and their (obvious) primacy in their niche.

The short way of putting this is simple: if you’re asking for money, you have to establish exactly why you’re worth it, and why you’re patently the best. If you don’t, someone more aggressive is going to do it. And there’s not enough money or attention to go around.