Tag Archives: design

Dear Design Student, we’re here to help.

Design can be a difficult job to get a hang of. There are no apprenticeships, hardly any mentors, and people guard their experience jealously because it’s a competitive advantage.

Now there’s Dear Design Student, a new publication featuring working designers (including yours truly) who take the time to answer the questions that have been on your mind. The writing team includes Erika Hall, Jennifer Daniel, Dan Mall, Mike Monteiro, and Liam Campbell — all very talented people with a wealth of experience to share.

If you’ve got questions about the business and practice of design, head on over and ask a question.

 

Know your giants.

If we want to build, we have to know about our foundations.

The standard of work was very high at last week’s graduate exhibition for the Tractor Design School in Melbourne.  Some of it was exceptional. Tractor is getting good work from its students and, obviously, from its faculty.

I asked the graduates I spoke to the same series of questions I always ask young designers: What are you excited about? Where do you think the next three years will take you? Which designers have been an influence on you so far?

The last question always flummoxes people. Only one graduate had an answer for that question. That’s not good enough. It’s akin to saying you want to be a writer but haven’t read a work of Shakespeare, or a physicist who can’t be bothered learning the rules of thermodynamics. Read more

When our clients win awards, we’ve done our job.

ANZ-shareholder-centre

This might surprise you, but we at Floate don’t really like design awards. We no longer enter them because our work isn’t meant to impress other designers: It solves problems for our clients and for their customers, stakeholders, and employees.

The only awards that matter to us are the ones that our clients win.

With that, we congratulate ANZ, our long-standing client, for winning the award for the Best Investor Relations Website by an Australasian Company at last week’s AIRA Awards.

When we began work with ANZ on the overhaul on their Shareholder Centre, it was always our intention to create the single best Shareholder site in the country—a site that communicated with large and small shareholders alike.

ANZ Shareholders have seen the difference, and now Australia’s organisation for best practise in investor relations has recognised ANZ’s efforts.

That means we’re doing our job properly, and that’s enough for us.

Does your organisation want to communicate with shareholders and other stakeholders in a meaningful way? We can help.

Annual Reports and Shareholder Reviews: It’s the End of the Line for the PDF dumping ground.

If we’re going to send people online, let’s do it with respect.

 

A couple of months ago, National Australia Bank sent a letter out to its shareholders advising them of a change to the way the company would now report. Instead of the the traditional Shareholder Review (and optional Annual Report), the company would now mail a much smaller Summary Review, and would direct shareholders to a PDF posted online if they wanted more detailed information.

On the face of it, this seems laudable—we all want to save paper and resources—and in keeping with NAB’s sustainability policies. But there is a real problem here, and that is that NAB is still sending people to a PDF*. In 2014! Read more

Breaking our own rules, and self-doubt.

When we started The Nudge, our vision was to do something here in Melbourne that was as good or better than what we’re all so keen to consume from abroad. It’s the idea that started us on the road to creating Hookturn.

Over time our thoughts have matured, and we’ve spoken with people from around the world – most notably when Josh went to the United States and interviewed Debbie Millman, Jeffrey Zeldman, and Ethan Marcotte. But up until now, our rule has always been that we needed to speak to people face-to face. It’s a large part of why we created the Hookturn studios.

This week we broke that rule. We’ve just released a special episode of The Nudge where Josh Kinal and I talked with the incomparable Merlin Mann about self doubt.

We think it was as worth it to break the rule as it was to make it. We hope you enjoy the episode.