Tag Archives: development

When our clients win awards, we’ve done our job.

ANZ-shareholder-centre

This might surprise you, but we at Floate don’t really like design awards. We no longer enter them because our work isn’t meant to impress other designers: It solves problems for our clients and for their customers, stakeholders, and employees.

The only awards that matter to us are the ones that our clients win.

With that, we congratulate ANZ, our long-standing client, for winning the award for the Best Investor Relations Website by an Australasian Company at last week’s AIRA Awards.

When we began work with ANZ on the overhaul on their Shareholder Centre, it was always our intention to create the single best Shareholder site in the country—a site that communicated with large and small shareholders alike.

ANZ Shareholders have seen the difference, and now Australia’s organisation for best practise in investor relations has recognised ANZ’s efforts.

That means we’re doing our job properly, and that’s enough for us.

Does your organisation want to communicate with shareholders and other stakeholders in a meaningful way? We can help.

Annual Reports and Shareholder Reviews: It’s the End of the Line for the PDF dumping ground.

If we’re going to send people online, let’s do it with respect.

 

A couple of months ago, National Australia Bank sent a letter out to its shareholders advising them of a change to the way the company would now report. Instead of the the traditional Shareholder Review (and optional Annual Report), the company would now mail a much smaller Summary Review, and would direct shareholders to a PDF posted online if they wanted more detailed information.

On the face of it, this seems laudable—we all want to save paper and resources—and in keeping with NAB’s sustainability policies. But there is a real problem here, and that is that NAB is still sending people to a PDF*. In 2014! Read more

There are no ninjas here

No Ninjas Here

At Floate, we employ three developers. There is one full time developer and two designers who can also develop.

None of us are ninjas. Nor are we rock stars. The mere suggestion we are brogrammers is likely to get us seething.

When we develop, we are developers and we’re good at our jobs. We don’t need escapist language to pretend we’re something we’re not.

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The New Floate: branding, responsive design and progressive enhancement.

Floate Rebrand: Our New Website

I’m very proud to announce our launch of the new floate.com.au. We have redeveloped our brand and identity, and created an entirely new website.

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Bivouac: Bringing Identity to Simplicity

Edited: December 17th, 2013. Bivouac is no longer available, please visit basecamp.com/mobile to download a full-featured mobile app.

We’ve just released Bivouac, a small iOS tool we’ve been using internally for the past few months. It’s a simple todo browser and checker for your Basecamp account. It’s not a very complicated app, but we’ve found its count-on-one-hand feature set makes it ideal keeping up to date with our task lists with ease. You can find out more about it at our dedicated mini site or download it for free on the App Store.

Bivouac’s design was always meant to be as clean as possible, consisting of a very simple gesture system and two logical methods of displaying your to-dos. The app’s visual design mirrors this approach as much as possible, favouring simplicity over skeuomorphism or visual over-design. But as we developed the app and started to test it on a daily basis, we realised that the stark minimalistic nature of the product had a certain unfinished or empty feel to it. We found that although it was useful, the experience was mundane. We realised that  we needed to give it personality, something to differentiate it from other productivity apps.

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