Tag Archives: personas

Building Sustainable User Personas

We’ve done a lot of work over the last 12 months for sporting codes, energy companies and banks. (Maybe plural is overselling it. It was one of each.)

As part of that we built user personas.

Creating user personas is hard work but totally worthwhile. They give us a sense of who it is we’re really designing for: an audience to target. They help us ask questions like: “Is Jamie interested in getting the latest scores while at his desk?” and “How important is it that Sonja see an incident report immediately.”

The personas help us make the myriad decisions that we might not otherwise be equipped to make. They boost our empathy.

But there’s a hole that clients and colleagues often fall into when it comes time to create personas. Read more