Tag Archives: responsive design

Dissuading Clients from WYSIWYG Interfaces

Microsoft and Apple have a lot to answer for. Yes, Xerox PARC created Bravo, seen as the first WYSIWYG (what you see is what you get) interface, but Microsoft and Apple made WYSIWYG the expected interface putting content into a computer. What we called “word processors” were actually desktop publishers, giving users the ability to see on the screen something very similar to what would come out on the printer.

That user expectation crept into the world of web designers with HotDog, WYSIWYG content management systems (CMS) and phrases like “above the fold”.

At the time none of us were thinking about screens as their own medium. WYSIWYG refers to paper. “Above the fold” refers to paper. Websites have nothing to do with paper and WYSIWYG should have no place in creating websites.
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When our clients win awards, we’ve done our job.

ANZ-shareholder-centre

This might surprise you, but we at Floate don’t really like design awards. We no longer enter them because our work isn’t meant to impress other designers: It solves problems for our clients and for their customers, stakeholders, and employees.

The only awards that matter to us are the ones that our clients win.

With that, we congratulate ANZ, our long-standing client, for winning the award for the Best Investor Relations Website by an Australasian Company at last week’s AIRA Awards.

When we began work with ANZ on the overhaul on their Shareholder Centre, it was always our intention to create the single best Shareholder site in the country—a site that communicated with large and small shareholders alike.

ANZ Shareholders have seen the difference, and now Australia’s organisation for best practise in investor relations has recognised ANZ’s efforts.

That means we’re doing our job properly, and that’s enough for us.

Does your organisation want to communicate with shareholders and other stakeholders in a meaningful way? We can help.

Annual Reports and Shareholder Reviews: It’s the End of the Line for the PDF dumping ground.

If we’re going to send people online, let’s do it with respect.

 

A couple of months ago, National Australia Bank sent a letter out to its shareholders advising them of a change to the way the company would now report. Instead of the the traditional Shareholder Review (and optional Annual Report), the company would now mail a much smaller Summary Review, and would direct shareholders to a PDF posted online if they wanted more detailed information.

On the face of it, this seems laudable—we all want to save paper and resources—and in keeping with NAB’s sustainability policies. But there is a real problem here, and that is that NAB is still sending people to a PDF*. In 2014! Read more

ANZ Shareholder Review Print and Online 2014

For the fifth year running, ANZ has trusted Floate with its Shareholder Review.

Since 2010, Floate Design Partners has worked with Australian icon ANZ bank to produce the comprehensive online version of the ANZ Shareholder Review. Starting in 2013, we’ve been working together with the dedicated investor relations team at the bank to conceive, develop, and produce the Shareholder Reviews from start to finish—from initial strategy through narrative, art direction to print, wireframes to website deployment.

ANZ-Shareholder-2015-print_cropped_leftThis year, we worked extraordinarily closely with the bank to ensure that a strong narrative flowed through both the print and online version of the review, and that the way the narrative was presented was right for the format.The print version looks like it was designed to be read on paper and the digital versions (mobile first, naturally) look like the document was always meant to be read online. Importantly though, the different media work together and present as a cohesive suite.

We’re working on a comprehensive case study, but in the meantime please take a look at the Online Shareholder Review, or if you prefer, download the PDF.

Are you looking to meaningfully communicate with Shareholders in the digital and traditional space? Are you ready to move your reporting online and better inform your stakeholders? If the answer is ‘yes’ then we want to help.

Let’s move away from Photoshop

Static visuals fail by definition.

Andrew Clarke

Designing static Photoshop comps, or even wireframes may not be the most efficient way of producing a website. This top-down, waterfall process fails to accurately investigate the needs for a website design.

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