Can’t fly to San Francisco for one of Mule Design’s highly sought-after workshops? Well we’re bringing one to you, Melbourne.
Our dear friends at Mule Design Studio in San Francisco have been doing some brilliant and engaging work in the past few years — above and beyond the excellent work they do for their clients.
Starting with Mike Monteiro’s “Fuck You, Pay Me” talk at Creative Mornings, through stirring and career-shifting books and talks by both Erika Hall and Mike Monteiro, they’ve been sounding a clarion that says “we can do this much better”. And people have been listening.
But nobody from Mule had ever come to Melbourne, despite our constant encouragement. But we at Floate kept persisting (hassling, really)and now we are extremely pleased be hosting a Mule workshop by Mike Monteiro “Presenting design like your life depends on it” on January 28.
We’ve done a lot of work over the last 12 months for sporting codes, energy companies and banks. (Maybe plural is overselling it. It was one of each.)
As part of that we built user personas.
Creating user personas is hard work but totally worthwhile. They give us a sense of who it is we’re really designing for: an audience to target. They help us ask questions like: “Is Jamie interested in getting the latest scores while at his desk?” and “How important is it that Sonja see an incident report immediately.”
The personas help us make the myriad decisions that we might not otherwise be equipped to make. They boost our empathy.
But there’s a hole that clients and colleagues often fall into when it comes time to create personas. Read more
We’ve written before about the importance of strong mobile designs for hospitality websites. Over the past year, we’ve launched a number of responsive sites, including large-scale work for ANZ and Origin Energy. More recently, we’ve built and launched sites for some much smaller (but still fantastic) organisations that are very close to our hearts. Having had these sites online for some time now, we can tell you some of the things we’ve learned. Read more
Day two of the Webstock conference looked at the near future and our responsibility to take as much control as possible from the organisations that seek to control our lives.
Karen McGrane kicked the day off speaking about content, for want of a better word. We need to plan everything we produce for metadata and use on multiple devices and syndicated to multiple platforms. That’s the only way to ensure longevity and flexibility.