These projects made a difference.
ANZ Shareholder Review 2015
Amy Gillett Foundation — Illustrated Rules
ANZ 2014 Shareholder Review
Clover Moore Website
Origin 2013 Reporting Suite
ANZ 2013 Review Suite
DiUS Technology Report 2014
Sylvia and Charles Viertel Foundation
Victorian Comprehensive Cancer Centre
Rapid Twitter Widget
Online Services Review
Bivouac for iOS
ANZ Shareholder & Sustainability Review 2012
Origin Energy 2012 Reports
Jemena Smart Meter Portal
Ghostwriter WordPress Plugin
The Taylor iPhone Application
When road users — drivers and cyclists both — treat one another with respect, we’re all safe. This campaign for the Amy Gillett Foundation worked to show that safe road use is everyone’s responsibility.
Australia’s cycling-related injuries and fatalities is a goal we can all support. Sometimes animosity between motorists and cyclists can lead to dangerous behaviour by both.
We worked closely with Amy Gillett Foundation with a singular goal to encourage motorists and bike riders to be considerate when sharing the road. Our campaign was simple : It’s all about R-E-S-P-E-C-T.
The campaign included forty illustrated safe rules to live by on the road. Our slightly playful approach to the serious subject kept viewers engaged and educated.
Using a bright, optimistic colour-palette and fun characters, our vision extended towards a future harmonious state. The print campaign worked hard across road-side billboards, pocket- size z-cards and postcards to be seen by all users of the road.
Restrictive deadlines related to external calendars for media and marketing third parties meant communication with our client was key for illustration amendments and approvals by all the AGF stakeholders.
All the details included in each image are limited to what was considered vital to quickly promote a message to an audience on the move.
The illustrations and designs were used in major campaigns throughout Australia.