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ANZ Shareholder Review 2015
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ANZ 2014 Shareholder Review
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Origin 2013 Reporting Suite
ANZ 2013 Review Suite
DiUS Technology Report 2014
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Victorian Comprehensive Cancer Centre
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Bivouac for iOS
ANZ Shareholder & Sustainability Review 2012
Origin Energy 2012 Reports
Jemena Smart Meter Portal
Ghostwriter WordPress Plugin
The Taylor iPhone Application
The Rainbow is a classic Fitzroy pub with a beer list as long as your arm, a great kitchen with a restaurant–level menu, regular live music and a devoted roster of regulars. They needed a bit of help tying it all together with an appropriate brand and mobile-oriented website that would make all their fantastic offerings visible to a hungry punter armed with an iPhone and a thirst for Belgian Chimay Blue.
To build a memorable brand worthy of the Rainbow’s reputation and implement it in print and online.
Creating a brand mark & secondary language that would pay tribute to the Rainbow’s heritage, while still being contemporary. We also needed to make the large amount of beers, the food menu and the live music options all visible to mobile users.
We first developed a mark with typographic reference to the long history of the pub (it’s been a Fitzroy landmark for over 140 years) & the vernacular type popular in the Rainbow’s heyday. Given that we would be building across print & web, we also needed a flexible secondary language with plenty of flavour. A suite of simple mono illustrations with a nod to vintage style that could do double duty as web & print icons was our way of bringing some humour and character into the brand. A special favourite was our noisy chicken who managed to be useful on everything from menus to twitter icons.
With the online build, we paid special attention to ensuring that everything on the site was a pleasure to read on mobile devices – because spotting the Banana Prawns on the menu while wandering down Brunswick Street will definitely tip you over the edge and bring you in for a big night.
Our mobile focus worked out well, with up to 70% of new visits to the site to date being from mobile. Of course it plays nice on tablet & desktop too. If only all hospitality sites could be as pleasant to use.